Someone dies in Ultimate search

Nigeria's television survival show has been suspended after a contestant drowned in preparation for the program, said Heineken's local unit which is sponsoring the show.

Anthony Ogadje, 25, and nine other contestants had gone to Shere Hills Lake in Nigeria's hilly Plateau State to prepare for the "Gulder Ultimate Search," which sets a variety of physical challenges for participants.

A statement from Nigerian Breweries on Monday said Ogadje died suddenly and he was thought to have drowned. Imagine they didn't even know. What happened to the camera's supposed to follow them around?

"All attempts to revive him by the attendant medical team and the lifeguards, including his fellow contestants, failed," said Nigerian Breweries, which is majority-owned by Heineken.

Broadcasting had been due to start on last week Thursday.

In the show, the weakest contestants are evicted one by one until a winner emerges. The winner was to get 5 million Nara in cash, a four-wheel drive jeep and another 500,000 Nara to buy clothes. The winner could also have expected to become an instant celebrity, attracting sponsorship deals.

The Ultimate Search, which started in 2004, usually gets high 'Niger' ratings.

I am just irritated as hell that Nigerians just rush into stuff and never cover their ass. With more careful planning, this could have been avoided. Imagine not knowing what killed the dude? Of course they know. He DROWNED and there were no facilities in place to help him before it was too late. I am sure they never even planned it as a possibility. haaaaaaaaaaaaaaaaaaaaaa. Whatever.